Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society. In Hungary, Generali Biztosító is a key market player in both the retail and corporate segments with over million customers. Generali Insurance Ltd. is a major player in the Hungarian insurance market with an extensive line of products in the life & health and property & casualty segment.
In the L&H segment, the offer range includes, non-exhaustively, Savings and Investment (including Unit-Linked and hybrid) solutions, protection, accident & health covers, and advanced plans for multinationals.
In the P&C segment, the well-balanced portfolio goes from mass market coverage such as Car, Home to sophisticated commercial and industrial risk coverage. The Group is committed to achieving the optimal client segmentation and enhancing product innovation in order to deliver a targeted approach to clients. Generali aims to be the Life-Time Partner of its customers by offering tailor-made and flexible solutions to meet their evolving life-cycle needs as well as developing new modular products for Retail and SMEs customers, aiming at providing customised solutions covering clients’ needs and fostering up-selling, cross-selling and client retention.
Generali operates in the insurance sector with a multichannel distribution strategy through a sales network of agents, supported by brokers, bancassurance and direct channels.