Artificial intelligence and digitalization are no longer just technological advancements; they are transformative forces reshaping economies and redefining political decision-making worldwide. As AI-driven innovations increasingly influence how governments and superpowers make strategic choices, businesses must adapt to a landscape where technology, politics, and economic interests are deeply interconnected. With over 50% of companies already harnessing AI for data analysis, customer service, and process automation, those who fail to embrace this transformation risk being left behind.

Through expert insights, real-world case studies, and strategic discussions, business leaders will gain practical guidance on adapting to these shifts, making informed decisions on suppliers, technology adoption, and risk management. Join us to stay ahead of the curve and turn the AI revolution into a competitive advantage.

Event Details:

• Date: Wednesday, May 28
• Location: Telekom Campus (1097 Budapest, Könyves Kálmán körút 36.)
• Participation fee:
  • AmCham members: HUF 39.990 excluding VAT / person
  • Non-members: HUF 49.990 excluding VAT / person
• Language: English without translation

Schedule:

• 08:30-09:00: ARRIVAL & REGISTRATION
• 09:00-09:05: OPENING REMARKS by Ákos Janza, President, AmCham Hungary, and by László Kónya, Managing Director of Deutsche Telekom TSI Hungary, Second Vice President, AmCham Hungary
• 09:05-09:50: How Does the New World Disorder Change the Digitization Megatrend? – KEYNOTE by Krisztián Orbán, Public Intellectual
• 09:50-10:50: ROUNDTABLE DISCUSSION: AI, Global Dynamics and the Future of Business: Hungary’s AI Strategy and Business Perspectives on Competitiveness
  • Panelists:
    • László Palkovics, Government Commissioner for Artificial Intelligence
    • Levente Juhász, Public Policy Manager, Google
    • Patrik Tovarys, Public Policy Manager CEE, META
    • Moderator: Imre Somogyi, CEO, ATTRECTO
• 10:50-11:15: Drone Detection: A Telekom Case Study by Andrea Simpkins, Executive Consultant, T-Systems onsite services
• 11:15-11:45: COFFEE BREAK & NETWORKING
• 11:45-13:15: BREAKOUT SESSIONS (parallel)

DIGITAL HEALTH AS A STRATEGIC APPROACH

Discover how AI-driven innovations are revolutionizing healthcare by enhancing patient care, optimizing operations, and driving strategic decision-making in the digital health landscape. Join industry experts as they explore cutting-edge technologies, real-world applications, and the path to a smarter, more connected healthcare system.

• Panelists:
  • Javier Aracil, General Manager Adriatics & Hungary, AbbVie
  • Representative of GE Healthcare
  • Judit Bidló, Deputy State Secretary for Professional Healthcare Management, Ministry of Interior Affairs (invited)
  • Róbert Láng, Ministerial Commissioner responsible for the Health Industry and Health Tourism, Ministry for National Economy (invited)

THE FUTURE OF WORK: AUTOMATION AND DIGITAL SKILLS REVOLUTION

As artificial intelligence transforms the workplace, HR's role is crucial in seamlessly incorporating AI into corporate strategies. This session will explore how HR can effectively implement AI to enhance business operations, focusing on identifying tasks suitable for automation, while recognizing the enduring value of human skills, and preparing employees for AI-enhanced work environments. Key topics include upskilling and reskilling strategies, ethical AI use, change management, and aligning AI initiatives with business objectives. Join us to discover how HR can navigate the opportunities and challenges presented by AI in the modern workplace.

• Panelists:
  • Zoltán Dapsy, Managing Director, Continental Budapest 
  • Gabriella Fodor, Managing Director and O2R Site Process Lead, Lexmark 
  • Andor Glatt, Business Development Director, NEXON 
  • Gordan Vidic, Multi-Country Commercial Director Croatia & Hungary, Iron Mountain 
  • Richárd Szabados, Responsible for SME development and Technology, Ministry for National Economy (invited)

CYBERSECURITY AND DATA PRIVACY: PROTECTING YOUR BUSINESS IN A DIGITAL WORLD

In an era of increasing cyber threats and data breaches, protecting your business is more critical than ever. This breakout session will explore the latest AI-driven cybersecurity solutions, best practices for data privacy, and strategies to safeguard sensitive information. Industry experts will discuss emerging threats, compliance challenges, and how businesses can stay resilient in a rapidly evolving digital landscape.

• Panelists:
  • Judit Alföldi, Head of Information Security, Tigra 
  • Representative of IBM 
  • Lajos Szabó, Director, National Cyber Security Center (invited)
  • Moderator: Éva Derzsényi, Head of Public Policy and International Relations, IVSZ - IT Association of Hungary 

13:15-14:30: LUNCH & NETWORKING